![]() ![]() There were a few times that something was delayed a day or two and we were always given updates. We had a project manager who kept us up-to-date but one of the things I really loved about FlowState is that most of the time we worked directly with the designers. We are extremely happy with the game box they designed for us! It is bold and eye catching. A project manager also handled some of the communication. We worked with a brand manager, senior designer, and occasionally a copywriter. They also designed our packaging and a landing page for our website! We chose one of those stylescapes and tweaked it and reworked it into the final branding. Then, they presented stylescapes to choose from. We held many "vision" meetings to align on who are customer is and what we wanted that customer to feel when they interacted with our brand. We really liked the other branding projects this company had done, and also.we really liked the team! They were squarely in our demographic so we trusted them to understand the project and deliver. That though was an external resource and not FlowState's work.Ī lot of factors went into our decision - price, the branding portfolios, the process, and who we thought could achieve our vision. They could have learned our business a bit more in order to drive the focus groups effectively and pull more useful information. His calmness, vision, and ability to drive the project forward with professionalism and creativity were appreciated.įor us it would have been more attention to the research company that was outsourced. The commitment to learning our business and Tom's spectacular, overall creative direction is really second to non. We had weekly meetings and a project management ledger to follow in order to stay on track, using online digital tools for review. We are implementing the elements and assets now into our overall brand and launching that division of the organization based on FlowState's final brand transfer and market feedback. This project was long and I wished it moved faster and yet, looking back on it, I understand the implications of rushing things - we wouldn't have the outcome we do now. What did you find most impressive or unique about this company?įlowState Branding was, dare I say it, the most creative agency I worked with in my 20-year career. They continue to bring thought-leadership and an understanding of how to connect to our audience.Īre there any areas for improvement or something they could have done differently? ![]() The Flowstate team was communicative and professional throughout. Our project was long from a timeline perspective due to the added complexity of the research project. We've received positive feedback from our teamĭescribe their project management style, including communication tools and timeliness. We've soft-launched the revised brand and it has immediately matured our brand's presence. We're currently in the process of working on a new website with Flowstate. We also had the 3rd party research team on our project which included 4 people.Ĭan you share any outcomes from the project that demonstrate progress or success? ![]() We had 5-6 people work on our project including the creative director, copywriter, designers, and project manager. How many people from the vendor's team worked with you, and what were their positions? From a process standpoint, it was what I've come to expect with branding work aside from the stylescape which again, was very insightful and helpful. We loved this process and deliverable - it really painted a clear picture of where our evolved brand was heading.Īfter several rounds of presentations, the final brand guidelines and stylescape were delivered. This process drove the development of something Flowstate refers to as the Stylescape. Part of the first phase also contained a market research project which required discovery and interviews to develop the questionnaires. This project was involved and included multiple interviews and discovery sessions. Our initial meetings with Flowstate were productive and we 'connected.' They were a great fit for us.ĭescribe the scope of their work in detail, including any steps and the final deliverables. When searching for an agency, we believe the work is just as important as the relationship you foster with your agency partner. Our nationwide search was thorough (and time-consuming). ![]()
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